I have spent the last few weeks standing on the sidelines observing the internet and some of it’s idiosyncrasies. Content is still king, but nearly as important these days are the timing of your posts and the number of people it reaches. You could write the best articles or take best photos, but if you have no audience or choose the wrong time of day to post them your content will get lost in the shuffle. Do you ever wonder why you most witty status updates and tweets can go unnoticed in a heartbeat? That is all due to timing.
You need content to gain an audience, but you also need an audience or else your content will go unnoticed. In order to gain an audience, or followers as they are called these days, you need to interact with other peoples content. So basically you need to do some networking a build up the circle of people that will be exposed to your own content. Despite even a large audience often some of your best content can still go completely unnoticed.
So the way I see it there are two ways to ensure that people are engaging with your content. You can either flood their news feeds with posts at any and all hours of the day or you can take a more scientific approach and gather some data about your target audience and time your posts accordingly. Both are acceptable ways of going about it. You can blindly throw as many darts as possible at a dartboard and hit a bullseye or two or you can take your time and aim your darts to increase your percentage of bullseyes.
It’s all about the timing. What have you done for me lately?